Ski Market Partners with the New England Mountain Bike Association to Support Advocacy and Help Build a Strong Mountain Bike Community June 21, 2007 - Waltham MA - Ski Market announces today that it is partnering with the New England Mountain Bike Association (NEMBA) to sell NEMBA memberships through all 17 shops in New England. The goal of this partnership is to get Ski Market customers involved with NEMBA and become life long mountain bike enthusiasts. According to Ski Market’s president, Andy Ferguson, “By supporting NEMBA we are assisting them in building a strong mountain bike community in New England and ensuring that our customers are playing an active role in protecting the sport we love. This partnership is important to me not only because I am avid mountain biker myself but also because I believe that bringing mountain bikers into the sport creates long term customers for Ski Market.” NEMBA is the largest regional mountain bike advocacy organization in the country and has local chapters near most of Ski Market’s stores. It is the primary organization in our area for safeguarding the sport of mountain biking and encouraging participation. Ski Market sales staff will educate all of its mountain bike customers about NEMBA and offer to sell them memberships through each of its stores. NEMBA’s executive director, Philip Keyes, believes that this is a win-win situation for bicycle retailers and advocates alike. “NEMBA’s motto is “Ride the Trails ~ Save the Trails”. We offer 1000s of rides, build new mountain bike trails, and provide many ways for people to become lifelong enthusiasts. By working with Ski Market and other retailer partners, we can grow the sport and increase our political clout and volunteerism. We’re pleased that a bicycle retailer as large as Ski Market shares this vision and understands that it also makes good business sense.” About Ski Market: Ski Market is New England’s largest family owned ski and bike specialty shop operating 17 locations including Boston, Wellesley, Danvers, Woburn, Framingham, Shrewsbury, Dedham and Pembroke, MA; Avon, Danbury, Manchester and Norwalk, CT; Nashua and Manchester, NH; Warwick, RI; and Freeport, ME. Ski Market has been selling quality bicycles for over 30 years and carries the top brands including Haro, Marin, Masi, Raleigh, Scott, Eastern and Stolen representing a wide range of bicycles from recreational to high end racing models. Please visit www.skimarket.com for information on group rides and other special biking events. About the New England Mountain Bike Association: The New England Mountain Bike Association (NEMBA) has 17 chapters and more than 4,600 members throughout New England. Its mission is to promote responsible mountain biking and to protect and preserve New England trails and open spaces. The group also leads about a thousand recreational rides a year, hosts mountain bike festivals and camping trips, and has bicycle patrols in many parks. Contact NEMBA at www.nemba.org or 800-57-NEMBA. |
